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~person:"Lantos, Geoffrey P."
~subject:"Consumer behaviour"
~subject:"Europe"
~subject:"Werbewirkung"
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Lantos, Geoffrey P.
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Psychology & marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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Results may vary : overcoming variability in consumer response to advertising music
Craton, Lincoln G.
;
Lantos, Geoffrey P.
;
Leventhal, …
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011637196
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2
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
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