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~person:"Lappeman, James"
~type_genre:"Article in journal"
~type_genre:"Biographie"
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Search: subject_exact:"Mittelschicht"
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Africa
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Middle class
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Mittelschicht
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Sub-Saharan Africa
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market potential
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middle class
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International market segmentation
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branding
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Lappeman, James
Pressman, Steven
5
Weller, Christian E.
5
Avraamova, E. M.
4
Chikweche, Tendai
4
Egan, Paul
4
Resnick, Danielle
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Clément, Matthieu
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Combarnous, François
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Funatsu, Tsuruyo
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Kardes, Ilke
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Knorringa, Peter
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López-Calva, Luis F.
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Ovčarova, Lilija N.
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Berrou, Jean-Philippe
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Biekart, Kees
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Capuno, Joseph J.
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Cavusgil, Erin
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Cavusgil, S. Tamer
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Ch'en, Jerome
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Chun, Natalie
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Darbon, Dominique
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Dartanto, Teguh
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Fan, Jessie X.
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Franco, Rolando
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Frank, Robert H.
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Holt, Douglas B.
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Hopenhayn, Martín
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International journal of market research
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Journal of financial services marketing
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Journal of international consumer marketing
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Journal of international marketing
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ECONIS (ZBW)
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Marketing financial services in Africa : exploring the heterogeneous middle-class consumer across nine countries
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of financial services marketing
29
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014479191
Saved in:
2
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
3
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
4
Africa's heterogeneous middle class : a 10-city study of consumer lifestyle indicators
Lappeman, James
;
Plessis, Lara du
;
Ho, Emma
;
Louw, Ellen
; …
- In:
International journal of market research
63
(
2021
)
1
,
pp. 58-85
Persistent link: https://www.econbiz.de/10012426479
Saved in:
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