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~person:"Laroche, Michel"
~subject:"Consumer behaviour"
~subject:"Printwerbung"
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Consumer behaviour
Printwerbung
China
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Comparison
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Humor
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Laroche, Michel
Yoon, Hye Jin
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
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ECONIS (ZBW)
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Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
2
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
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