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~person:"Laussel, Didier"
~person:"Schmalen, Helmut"
~subject:"Lieferantenmanagement"
~subject:"Multinationales Unternehmen"
~subject:"Theorie"
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Lieferantenmanagement
Multinationales Unternehmen
Theorie
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Presseverlag
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Laussel, Didier
Schmalen, Helmut
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Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
2
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732860
Saved in:
3
Two-sided network effects and competition : an application to media industries
Ferrando Yáñez, Jorge Andrés
;
Gabszewicz, Jean Jaskold
; …
-
2004
Persistent link: https://www.econbiz.de/10002170635
Saved in:
4
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
5
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771884
Saved in:
6
Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
Saved in:
7
Kommunikationspolitik : Werbeplanung
Schmalen, Helmut
-
1992
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10000853445
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