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~person:"Laussel, Didier"
~subject:"Price competition"
~subject:"Zielgruppe"
~type:"book"
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Price competition
Zielgruppe
Print advertising
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Printwerbung
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Press publisher
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Presseverlag
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Theorie
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Theory
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Advertising effects
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Advertising industry
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Business network
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Unternehmensnetzwerk
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Werbewirkung
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Werbewirtschaft
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Advertising
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Imperfect competition
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Interessenpolitik
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Lobbying
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Market entry
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Markteintritt
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Media usage
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Mediennutzung
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Newspaper
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Political opinion formation
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Politische Willensbildung
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Preiswettbewerb
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Product quality
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Produktqualität
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Target group
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Theory of competition
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Unvollkommener Wettbewerb
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Werbung
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Wettbewerbstheorie
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Laussel, Didier
Gabszewicz, Jean Jaskold
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Sonnac, Nathalie
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Chandra, Ambarish
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Linne, Martin
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Resende, Joana
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Römer, Bettina von
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Attitudes toward advertising and price competition in the press industry
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001672402
Saved in:
2
Does press advertising foster the "pensée unique"?
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2000
Persistent link: https://www.econbiz.de/10001461707
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