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~person:"Lee, Dongwon"
~subject:"Mobilkommunikation"
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Search: person:"Ghose, Anindya"
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Mobilkommunikation
Arbeitsmobilität
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Commuting
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Feldforschung
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Field research
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Kundenbindungsprogramm
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Labour mobility
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Loyalty program
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Mobile Anwendung
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Mobile Business
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Mobile Marketing
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Mobile communications
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Mobile marketing
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Mobile phone
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Mobiltelefon
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Pendelverkehr
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commuting
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contextual targeting
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field study
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mobile coupon
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mobile marketing
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Lee, Dongwon
Ghose, Anindya
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Han, Sang Pil
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Goldfarb, Avi
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Dang, Yuanyuan
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Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
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