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~person:"Lee, Heejun"
~subject:"Consumer behaviour"
~subject:"Niederlande"
~subject:"USA"
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Consumer behaviour
Niederlande
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Advertising
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effectiveness of digital signage advertising
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Lee, Heejun
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International journal of advertising : the review of marketing communications
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An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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