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~person:"Lee, Jason"
~person:"Merkel, Claudia"
~subject:"Brand management"
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Brand management
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Lee, Jason
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International journal of entrepreneurial venturing
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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ECONIS (ZBW)
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Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Miloch, Kimberly S.
;
Lee, Jason
;
Kraft, Patrick M.
; …
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009491691
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2
ODLO : passion for sports
Merkel, Claudia
- In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 217-231)
.
2005
Persistent link: https://www.econbiz.de/10003598295
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