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~person:"Lee, Jin-soo"
~subject:"Conference"
~subject:"Event marketing"
~subject:"Theory"
~subject:"Tourism industry"
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Lee, Jin-soo
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Reexamination of attendee-based brand equity
Lee, Jin-soo
;
Back, Ki-joon
- In:
Tourism management : research, policies, practice
31
(
2010
)
3
,
pp. 395-401
Persistent link: https://www.econbiz.de/10003941647
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2
Attendee-based brand equity
Lee, Jin-soo
;
Back, Ki-Joon
- In:
Tourism management : research, policies, practice
29
(
2008
)
2
,
pp. 331-344
Persistent link: https://www.econbiz.de/10003696019
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