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~person:"Lee, Jin-soo"
~subject:"Estimation"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
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Aufsatz in Zeitschrift
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Lee, Jin-soo
Back, Ki-joon
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Tourism management : research, policies, practice
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
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ECONIS (ZBW)
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Reexamination of attendee-based brand equity
Lee, Jin-soo
;
Back, Ki-joon
- In:
Tourism management : research, policies, practice
31
(
2010
)
3
,
pp. 395-401
Persistent link: https://www.econbiz.de/10003941647
Saved in:
2
An examination of attendee brand loyalty : understanding the moderator of behavioral brand loyalty
Lee, Jin-soo
;
Back, Ki-joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
33
(
2009
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10003818873
Saved in:
3
Attendee-based brand equity
Lee, Jin-soo
;
Back, Ki-Joon
- In:
Tourism management : research, policies, practice
29
(
2008
)
2
,
pp. 331-344
Persistent link: https://www.econbiz.de/10003696019
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