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~person:"Lee, Jin-soo"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Relationship marketing
Event sector
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Veranstaltungswirtschaft
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2
Consumer behaviour
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Estimation
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Lee, Jin-soo
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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An examination of attendee brand loyalty : understanding the moderator of behavioral brand loyalty
Lee, Jin-soo
;
Back, Ki-joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
33
(
2009
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10003818873
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2
Attendee-based brand equity
Lee, Jin-soo
;
Back, Ki-Joon
- In:
Tourism management : research, policies, practice
29
(
2008
)
2
,
pp. 331-344
Persistent link: https://www.econbiz.de/10003696019
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