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~person:"Lee, Sok Kuan"
~person:"Macdonald, Lynsey E."
~subject:"EU-Staaten"
~subject:"Women"
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Lee, Sok Kuan
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Global marketing strategies for the promotion of luxury goods
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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A study of the impact of social networking communities on the consumption of beauty luxury products
Macdonald, Lynsey E.
;
Medina, Irene García
;
Romo, …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 193-218)
.
2016
Persistent link: https://www.econbiz.de/10011484690
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2
Fair and lovely : building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore
Chia, Stella C.
;
Chay, Yuen Ting
;
Cheong, Poh Kwan
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 189-211
Persistent link: https://www.econbiz.de/10009510671
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