Leiter, Andrea M.; Pruckner, Gerald J. - 2007
of a “purchase” model, in which WTP is an expression of how
much a good or service is worth to the individual. It is … framework, an important criterion of (economic)
preferences necessitates sensitivity of WTP to important factors such
as the … buying an infinitesimal risk re-
duction represents a small fraction of income (or if the income elasticity
is low) and if …