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~person:"Lemon, Katherine N."
~person:"Phillips, Jack J."
~type_genre:"Aufsatz im Buch"
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Lemon, Katherine N.
Phillips, Jack J.
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Measuring ROI in employee relations and compliance : case studies in diversity and inclusion, engagement, compliance, and flexible working arrangements
2
Evolving and emerging issues in marketing strategy
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The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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Measuring ROI in a sexual harassment prevention program : Southeast Healthcare
Phillips, Jack J.
;
Phillips, Patricia Pulliam
- In:
Measuring ROI in employee relations and compliance : …
,
(pp. 149-165)
.
2014
Persistent link: https://www.econbiz.de/10010415749
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2
Measuring ROI in a work-at-home program : Family Mutual Health and Life Insurance Company
Phillips, Patricia Pulliam
;
Phillips, Jack J.
- In:
Measuring ROI in employee relations and compliance : …
,
(pp. 31-62)
.
2014
Persistent link: https://www.econbiz.de/10010415772
Saved in:
3
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
4
Measuring customer equity and calculating marketing ROI
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 588-601)
.
2006
Persistent link: https://www.econbiz.de/10003420686
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