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~person:"Lemon, Loren J."
~subject:"Customer satisfaction"
~subject:"Marketing"
~subject:"Virales Marketing"
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Lemon, Loren J.
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Customer equity marketing metrics
Lemon, Katherine N.
;
Rust, Roland T.
;
Zeithaml, Valarie A.
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
3
,
pp. 53-56
Persistent link: https://www.econbiz.de/10002111475
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