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~person:"Leng, Ho Keat"
~subject:"Sportmarketing"
~subject:"Welt"
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Sportmarketing
Welt
Brand consciousness
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Brand management
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Consumer attitudes
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Consumer behaviour
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Counterfeit
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Konsumentenverhalten
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Markenführung
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Product counterfeiting
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Produktpiraterie
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Singapore
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Singapur
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Sport
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Sport apparels
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Sportartikel
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Sportartikelbranche
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Sporting goods
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Sporting goods industry
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Sports
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Sports equipment
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Sports marketing
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Taiwan
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Theory of Planned Behaviour
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Leng, Ho Keat
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Asia Pacific journal of marketing and logistics
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Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
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