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~person:"Lennon, Sharron J."
~subject:"USA"
~subject:"Vertriebsweg"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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USA
Vertriebsweg
Consumer behaviour
4
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Brand image
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3
Bekleidung
2
Brand
2
Clothing
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Markenartikel
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Online retailing
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Online-Handel
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Analysis of variance
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Beziehungsmarketing
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Article in journal
Aufsatz in Zeitschrift
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Lennon, Sharron J.
Bronnenberg, Bart J.
5
Burmann, Christoph
5
Christodoulides, George
5
Petty, Ross D.
5
Bennett, Gregg
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Kwon, Wi-suk
4
Laroche, Michel
4
Walsh, Patrick
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Bardhi, Fleura
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Calantone, Roger J.
3
Chintagunta, Pradeep K.
3
Dimofte, Claudiu V.
3
Dubé, Jean-Pierre
3
Ferreira, Mauricio
3
Friedman, Monroe
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Goldsmith, Ronald E.
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Gupta, Suraksha
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Johansson, Johny K.
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Jung, Jaehee
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Kim, Youn-kyung
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McQuarrie, Edward F.
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Melewar, T. C.
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3
Phillips, Barbara J.
3
Pitt, Leyland F.
3
Romaniuk, Jenni
3
Roper, Stuart
3
Ross, Stephen D.
3
Steiner, Robert L.
3
Sung, Yongjun
3
Townsend, Janell D.
3
Voss, Kevin E.
3
Winterich, Karen Page
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Akdeniz, M. Billur
2
Amaldoss, Wilfred
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Journal of fashion marketing and management
2
Journal of business research : JBR
1
Journal of retailing
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Psychology & marketing
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ECONIS (ZBW)
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1
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
Saved in:
2
Social identity salience : effects on identity-based brand choices of Hispanic consumers
Chattaraman, Veena
;
Lennon, Sharron J.
;
Rudd, Nancy A.
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 263-284
Persistent link: https://www.econbiz.de/10003956559
Saved in:
3
What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
Saved in:
4
Reciprocal effects between multichannel retailers' offline and online brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 376-390
Persistent link: https://www.econbiz.de/10003892382
Saved in:
5
Brand name and promotion in online shopping contexts
Park, Minjung
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
13
(
2009
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10003858404
Saved in:
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