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~person:"Lenz, John E."
~person:"Shimp, Terence A."
~subject:"Werbung"
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Werbung
Marketing management
9
Marketingmanagement
9
Advertising
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Consumer behaviour
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Milchmarkt
3
Milk market
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USA
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1986-1992
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Lenz, John E.
Shimp, Terence A.
Bruhn, Manfred
18
Kaiser, Harry M.
16
Esch, Franz-Rudolf
9
Pepels, Werner
9
Hackley, Christopher E.
6
Pelsmacker, Patrick de
6
Percy, Larry
6
Jain, Amit
5
Malik, Garima
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Gijsenberg, Maarten J.
4
Kinnucan, Henry W.
4
Kitchen, Philip J.
4
Taylor, Charles Raymond
4
Boenigk, Michael
3
Czarnecka, Barbara
3
Dahl, Stephan
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Dekimpe, M. G.
3
Eagle, Lynne C.
3
Eisend, Martin
3
Engel, James F.
3
Forker, Olan D.
3
Jacobi, Erik S.
3
Kerbache, Laoucine
3
Kerr, Gayle
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Laurie, Sally
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Lee, Janghyuk
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Lloyd, Jenny
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Mortimer, Kathleen
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Pei, Zhi
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Pilarczyk, Bogna
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Rosengren, Sara
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Steffenhagen, Hartwig
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Voigt, Kai-Ingo
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van Heerde, Harald J.
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Cornell University / Department of Agricultural Economics
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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ECONIS (ZBW)
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1
Advertising, promotion, and other aspects of integrated marketing communications
Shimp, Terence A.
;
Andrews, J. Craig
-
2013
-
Ninth edition
Persistent link: https://www.econbiz.de/10011413848
Saved in:
2
An economic analysis of generic milk advertising impacts on markets in New York State
Lenz, John E.
;
Kaiser, Harry M.
;
Chung, Chanjin
-
1997
Persistent link: https://www.econbiz.de/10000967581
Saved in:
3
Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A.
-
1997
-
4. ed.
Persistent link: https://www.econbiz.de/10000617439
Saved in:
4
Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1996
Persistent link: https://www.econbiz.de/10000935077
Saved in:
5
Evaluating US generic milk advertising effectiveness using an imperfect competition model
Suzuki, Nobuhiro
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1993
Persistent link: https://www.econbiz.de/10000973195
Saved in:
6
Promotion management and marketing communications
Shimp, Terence A.
-
1989
-
2. ed
Persistent link: https://www.econbiz.de/10000782365
Saved in:
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