//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Leonidou, Constantinos N."
~subject:"1988-2007"
~subject:"History of economic thought"
~subject:"Transnational corporation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Green marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
1988-2007
History of economic thought
Transnational corporation
Green marketing
7
Öko-Marketing
7
Advertising
2
Consumer behaviour
2
Environmental management
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Multinationales Unternehmen
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Umweltmanagement
2
Werbung
2
Advertising effects
1
Attribution theory
1
Bibliometrics
1
Bibliometrie
1
Competitive advantage
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Cyprus
1
Environmental claims
1
Environmental consciousness
1
Environmental marketing
1
Environmental policy
1
Greece
1
Green advertising
1
Green skepticism
1
Griechenland
1
Hotel industry
1
Hotellerie
1
Information seeking
1
International advertising
1
Kundenzufriedenheit
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Leonidou, Constantinos N.
Leonidou, Leonidas C.
3
Borah, Prasad Siba
1
Damron, Terry
1
Dogbe, Courage Simon Kofi
1
Hadjimarcou, John S.
1
Hartmann, Kathrin
1
Hensmann, Jan
1
Hultman, Magnus
1
Lytovchenko, Irina
1
Meffert, Heribert
1
Melton, Amye
1
Nagy, Adrián
1
Nábrádi, András
1
Odor, Kinga
1
Palihawadana, Dayananda
1
Pomegbe, Wisdom Wise Kwabla
1
Popovics, Péter
1
Smith-Ditizio, Amber A.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
2
Research into environmental marketing/management : a bibliographic analysis
Leonidou, Constantinos N.
;
Leonidou, Leonidas C.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 68-103
Persistent link: https://www.econbiz.de/10009007633
Saved in:
3
Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
International marketing review
28
(
2011
)
1
,
pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->