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~person:"Leonidou, Leonidas C."
~person:"Steimel, Kirsten"
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Leonidou, Leonidas C.
Steimel, Kirsten
Hinson, Robert
7
Khare, Arpita
7
Leonidou, Constantinos N.
7
Bang Nguyen Viet
6
Chen, Yu-Shan
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4
Adisa, Isaiah
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Chang, Ching-Hsun
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D'Souza, Clare M.
4
De Donder, Philippe
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Delmas, Magali A.
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Lin, Jialing
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Song-Turner, Helen
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ECONIS (ZBW)
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Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
2
Resources and capabilities as drivers of hotel environmental marketing strategy : implications for competitive advantage and performance
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Tourism management : research, policies, practice
35
(
2013
),
pp. 94-110
Persistent link: https://www.econbiz.de/10009687038
Saved in:
3
Research into environmental marketing/management : a bibliographic analysis
Leonidou, Constantinos N.
;
Leonidou, Leonidas C.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 68-103
Persistent link: https://www.econbiz.de/10009007633
Saved in:
4
Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
International marketing review
28
(
2011
)
1
,
pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
Saved in:
5
Anteedents and outcomes of consumer environmentally friendly attitudes and behaviour
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1319-1344
Persistent link: https://www.econbiz.de/10008810655
Saved in:
6
Regionalvermarktung in den deutschen Biosphärenreservaten : Status Quo-Analyse und Optimierungspotentiale : Abschlussbericht zum F+E-Vorhaben "Naturverträgliche Regionalentwicklung...
Kullmann, Armin
-
Deutschland / Bundesamt für Naturschutz
-
2007
Persistent link: https://www.econbiz.de/10003487736
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