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~person:"Levy, Sidney J."
~subject:"Brand"
~type_genre:"Book section"
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Contemporary consumer culture theory
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The evolution of brands : from signals of quality to storehouses of trust
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Consuming the idea of the brand
Levy, Sidney J.
- In:
Contemporary consumer culture theory
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(pp. 50-58)
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2017
Persistent link: https://www.econbiz.de/10011664619
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Levy, Sidney J.
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2009
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