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~person:"Lewis, Alan"
~person:"Mayer, Hans"
~person:"Pelsmacker, Patrick de"
~person:"Thaler, Richard H."
~type_genre:"Arbeitspapier"
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Psychology of advertising
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Begrenzte Rationalität
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Behavioral economics
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Lewis, Alan
Mayer, Hans
Pelsmacker, Patrick de
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Pandelaere, Mario
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ECONIS (ZBW)
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Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
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2
Behavioral economics
Mullainathan, Sendhil
;
Thaler, Richard H.
-
2000
Persistent link: https://www.econbiz.de/10001519423
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Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
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