Clarkson, Peter M.; Li, Yue; Richardson, Gordon D.; … - In: Journal of Accounting and Public Policy 30 (2011) 2, pp. 122-144
This study examines what factors affect firms' decisions to adopt a proactive environmental strategy and whether pursuing proactive environmental strategies leads to improved financial performance. Using longitudinal data from 1990 to 2003 for the four most polluting industries in the US (Pulp &...