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~person:"Liang, Liang"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Vertriebsform"
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Distribution channel
8
Vertriebsweg
8
Consumer behaviour
3
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3
Pricing strategy
3
Einzelhandel
2
Game theory
2
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Aufsatz in Zeitschrift
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Liang, Liang
Yan, Ruiliang
23
Neslin, Scott A.
16
Pei, Zhi
13
Schramm-Klein, Hanna
12
Chen, Jing
11
Choi, Tsan-Ming
11
Zaccour, Georges
11
Zhuang, Guijun
11
Cai, Gangshu
10
Chen, Ying-Ju
10
Cheng, T. C. E.
10
Karray, Salma
10
Martín Herrán, Guiomar
10
Matsui, Kenji
10
Niu, Baozhuang
10
Verhoef, Peter C.
10
Sigué, Simon Pierre
9
Dong, Maggie Chuoyan
8
Guo, Xiaolong
8
He, Yong
8
Jerath, Kinshuk
8
Liu, Yunchuan
8
Shi, Victor
8
Taboubi, Sihem
8
Xiao, Tiaojun
8
Zielke, Stephan
8
Frasquet Deltoro, Marta
7
Guan, Xu
7
Hua, Zhongsheng
7
Jiang, Baojun
7
Kim, Stephen K.
7
Li, Guo
7
Li, Yongjian
7
Nariu, Tatsuhiko
7
Pauwels, Koen
7
Sethi, Suresh P.
7
Shankar, Venkatesh
7
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7
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Asia Pacific journal of marketing and logistics
1
European journal of operational research : EJOR
1
International journal of hospitality management
1
International journal of management and decision making : IJMDM
1
International journal of production economics
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
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Journal of strategic marketing
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Omega : the international journal of management science
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ECONIS (ZBW)
8
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1
Factory encroachment and channel selection in an outsourced supply chain
Chen, Jingxian
;
Liang, Liang
;
Yao, Dong-qing
- In:
International journal of production economics
215
(
2019
),
pp. 73-83
Persistent link: https://www.econbiz.de/10012036654
Saved in:
2
The impacts of public sustainability concerns on length of product line
Ji, Xiang
;
Wu, Jie
;
Liang, Liang
;
Zhu, Qingyuan
- In:
European journal of operational research : EJOR
269
(
2018
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10011864139
Saved in:
3
Availability management of hotel rooms under cooperation with online travel agencies
Ling, Liuyi
;
Dong, Yufeng
;
Guo, Xiaolong
;
Liang, Liang
- In:
International journal of hospitality management
50
(
2015
),
pp. 145-152
Persistent link: https://www.econbiz.de/10011388039
Saved in:
4
The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang
;
Zhang, Jie
;
Liu, Hefu
;
Liang, Liang
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
Saved in:
5
Strategic pricing with reference effects in a competitive supply chain
Zhang, Jie
;
Chiang, Wei-yu Kevin
;
Liang, Liang
- In:
Omega : the international journal of management science
44
(
2014
),
pp. 126-135
Persistent link: https://www.econbiz.de/10010243949
Saved in:
6
Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Liu, Chao
;
Zhang, Ting
;
Gou, Qinglong
;
Liang, Liang
- In:
International journal of management and decision making …
13
(
2014
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10010406310
Saved in:
7
Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin
;
Lai, Kin Keung
;
Liang, Liang
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
Saved in:
8
Dynamic pricing and channel efficiency in the presence of the cost learning effect
Xu, Ke
;
Chiang, Wei-yu Kevin
;
Liang, Liang
- In:
International transactions in operational research : …
18
(
2011
)
5
,
pp. 579-604
Persistent link: https://www.econbiz.de/10009303196
Saved in:
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