//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Liang, Sai"
~subject:"Viral marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Internet marketing
6
Online-Marketing
6
Social Web
6
Social web
6
Consumer behaviour
5
Konsumentenverhalten
5
Virales Marketing
4
Hotel industry
3
Hotellerie
3
Online retailing
3
Online reviews
3
Online-Handel
3
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Gastronomie
2
Kundenzufriedenheit
2
Restaurant industry
2
Advance booking
1
Book trade
1
Brand
1
Brand image
1
Brand management
1
Brand origin
1
Buchhandel
1
China
1
E-Wom
1
Electronic publishing
1
Elektronische Publikation
1
Firm internet reputation
1
Holiday behaviour
1
Hotel branding
1
Hotel reviews
1
Inconsistent online exposure
1
Internet
1
Internet usage
1
Internetnutzung
1
Luxury
1
Luxury goods
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Liang, Sai
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Xie, Karen L.
7
Fan, Weiguo
6
Filieri, Raffaele
6
Kim, Jong Min
6
Li, Hengyun
6
Loureiro, Sandra Maria Correia
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Mariani, Marcello M.
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Tan, Yong
5
Verma, Sanjeev
5
Wu, Luorong
5
Xiang, Zheng
5
Balaji, M. S.
4
Bilgihan, Anil
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Duan, Wenjing
4
Flavián Blanco, Carlos
4
Fossen, Beth L.
4
Karjaluoto, Heikki
4
Kwok, Linchi
4
Law, Rob
4
Liu, Yong
4
Malthouse, Edward C.
4
Mattila, Anna S.
4
Moe, Wendy W.
4
more ...
less ...
Published in...
All
International journal of hospitality management
2
Journal of destination marketing & management
1
Journal of travel and tourism marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do you feel about crowding at destinations? : an exploration based on user-generated content
Liang, Sai
;
Li, Chunxiao
;
Li, Hui
;
Cheng, Hongbo
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588628
Saved in:
2
Booking now or later : do online peer reviews matter?
Zhang, Zili
;
Liang, Sai
;
Li, Hengyun
;
Zhang, Ziqiong
- In:
International journal of hospitality management
77
(
2019
),
pp. 147-158
Persistent link: https://www.econbiz.de/10011988490
Saved in:
3
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
4
Multilevel analysis of the relationship between type of travel, online ratings, and management response : empirical evidence from international upscale hotels
Liang, Sai
;
Schuckert, Markus
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011669972
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->