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~person:"Libai, Barak"
~subject:"Game theory"
~subject:"Innovation"
~subject:"Social network"
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Agentenbasierte Modellierung
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Libai, Barak
Müller, Matthias
11
Pyka, Andreas
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Roventini, Andrea
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Beckenbach, Frank
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Tahbaz-Salehi, Alireza
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Bergh, Jeroen C. J. M. van den
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Targeting revenue leaders for a new product
Haenlein, Michael
;
Libai, Barak
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
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2
Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
Saved in:
3
The chilling effects of network externalities
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 4-15
Persistent link: https://www.econbiz.de/10003960714
Saved in:
4
Network externalities : not cool? ; a comment on "The chilling effects of network externalities"
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 18-19
Persistent link: https://www.econbiz.de/10003960722
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