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~person:"Liberali, Guilherme"
~subject:"Consumer behaviour"
~subject:"Virales Marketing"
~type_genre:"Book section"
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From Little's law to marketing science : essays in honor of John D.C. Little
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Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
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