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~person:"Liesch, Peter Wayne"
~person:"Milne, George R."
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Liesch, Peter Wayne
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To be or not to be different : exploration of norms and benefits of color differentiation in the marketplace
Labrecque, Lauren I.
;
Milne, George R.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009742803
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2
Exciting red and competent blue : the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-727
Persistent link: https://www.econbiz.de/10009621879
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3
Reluctance to innovate : a case study of the titanium dioxide industry
Hanson, Dallas
;
Steen, John
;
Liesch, Peter Wayne
- In:
Prometheus : critical studies in innovation
15
(
1997
)
3
,
pp. 345-356
Persistent link: https://www.econbiz.de/10001362912
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