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~person:"Linxweiler, Richard"
~source:"usbk"
~subject:"Markenpolitik"
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Markenpolitik
Balanced Scorecard
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German
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Linxweiler, Richard
Esch, Franz-Rudolf
14
Meffert, Heribert
14
Huber, Frank
12
Bruhn, Manfred
9
Tomczak, Torsten
9
Aaker, David A.
6
Adjouri, Nicholas
5
Ahlert, Dieter
5
Baumgarth, Carsten
5
Brandmeyer, Klaus
5
Strebinger, Andreas
5
Bauer, Hans H.
4
Ind, Nicholas
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Keller, Kevin Lane
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Lips, Peter
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Perrey, Jesko
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Regier, Stefanie
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Riesenbeck, Hajo
4
Belz, Christian
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Bentele, Günter
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Burmann, Christoph
3
Erber, Sigrun
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Gerken, Gerd
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Gernsheimer, Oliver
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Gottschalk, Bernd
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Herbst, Dieter
3
Kernstock, Joachim
3
Klein, Naomi
3
Kotler, Philip
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Köhler, Richard
3
Maloney, Philip
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Mayerhofer, Wolfgang
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Pförtsch, Waldemar A.
3
Raab, Gerhard
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Roberts, Kevin W. S.
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Sattler, Henrik
3
Scheier, Christian
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Schindler, Maik
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Springinsfeld, Leopold
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Marken-Design : Marken entwickeln, Markenstrategien erfolgreich umsetzen
Linxweiler, Richard
-
2004
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10004817762
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2
BrandScoreCard : ein neues Instrument erfolgreicher Markenführung
Linxweiler, Richard
-
2001
Persistent link: https://www.econbiz.de/10004950781
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3
Marken-Design : Marken entwickeln, Markenstrategien erfolgreich umsetzen
Linxweiler, Richard
-
1999
Persistent link: https://www.econbiz.de/10004589064
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