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~person:"Linxweiler, Richard"
~subject:"Marketing management"
~subject:"Psychology of advertising"
~type_genre:"Book section"
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Search: "Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation"
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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Markenplattformen : Erlebnis für alle Sinne
Linxweiler, Richard
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Siegle, Alexandra
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 97-115)
.
2008
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