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~person:"Lips, Peter"
~subject:"Marketing management"
~type_genre:"Fallstudiensammlung"
~type_genre:"Konferenzschrift"
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Markendialog <7, 2003, Frankfurt, Main>
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Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
Lips, Peter
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10003467793
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