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~person:"Liu, Chih-Hsing"
~person:"Schivinski, Bruno"
~subject:"private label brands"
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private label brands
Brand image
14
Markenimage
14
Brand management
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Markenführung
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Consumer behaviour
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Konsumentenverhalten
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brand equity
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Facebook
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Brand equity
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purchase intention
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Beziehungsmarketing
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Markenartikel
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brand attitude
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brand awareness
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brand loyalty
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consumer-based brand equity
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perceived quality
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social-media
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Kundenzufriedenheit
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brand associations
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CBBE
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COBRAs
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Liu, Chih-Hsing
Schivinski, Bruno
Łukasik, Przemysław
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Annales Universitatis Mariae Curie-Skłodowska / H
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ECONIS (ZBW)
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Measuring the store
brand
equity
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
1
,
pp. 81-88
Persistent link: https://www.econbiz.de/10011500786
Saved in:
2
Antecedents of consumer-based store
brand
equity
: conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
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