//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Liu, Fang"
~person:"Roper, Stuart"
~subject:"Brand"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Werbewirkung
Brand image
6
Markenimage
6
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Markenartikel
4
Brand equity
2
Brand names
2
Branding
2
Luxury goods
2
Luxusgüter
2
Advertising
1
Advertising appeal
1
Advertising effects
1
Affect intensity
1
B-to-B-Marketing
1
Bauwirtschaft
1
Betriebliches Bildungsmanagement
1
Brand extension
1
Brand loyalty
1
Business-to-business marketing
1
Cognition
1
Construction industry
1
Consumer responses
1
Customer satisfaction
1
Discourse theory
1
Diskurstheorie
1
Emotion
1
Employer-provided training
1
Football
1
Fußball
1
Großbritannien
1
Kognition
1
Kundenzufriedenheit
1
Markentransfer
1
Markentreue
1
Norway
1
Norwegen
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Liu, Fang
Roper, Stuart
Carrillat, François A.
3
Dahlén, Micael
3
De Chernatony, Leslie
3
Astous, Alain d'
2
Bian, Xuemei
2
Buil, Isabel
2
Cauberghe, Veroline
2
Christodoulides, George
2
Dawes, John G.
2
Delgado-Ballester, Elena
2
Grohmann, Bianca
2
Hartnett, Nicole
2
Lee, Wai Jin
2
Mazodier, Marc
2
Melewar, T. C.
2
O'Cass, Aron
2
Plakoyiannaki, Emmanuella
2
Quester, Pascale G.
2
Romaniuk, Jenni
2
Round, Griff
2
Sok, Phyra
2
Spotts, Harlan E.
2
Wallace, Elaine
2
Weinberger, Marc G.
2
Abimbola, Temi
1
Albinsson, Pia A.
1
Alexander, Nicholas
1
Alpert, Frank
1
Amblee, Naveen
1
Andrews, J. Craig
1
Andrews, Lynda
1
Apaolaza-Ibáñez, Vanessa
1
Argyriou, Evmorfia
1
Armstrong, Jon Scott
1
Aspara, Jaakko
1
Balabanis, George
1
Balakrishnan, Melodena Stephens
1
Bang, Nguyen
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
5
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
2
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
3
Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia
;
Sun, Jin
;
Liu, Fang
;
Knight, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
Saved in:
4
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
5
Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->