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~person:"Liu, Richie L."
~subject:"Markenführung"
~subject:"Service quality"
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Rebranding : review, conceptualization, and research propositions
Liu, Richie L.
;
Sprott, David E.
;
Joireman, Jeff
; …
- In:
Future-focused strategic marketing
,
(pp. 129-158)
.
2019
Persistent link: https://www.econbiz.de/10012165342
Saved in:
2
Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.
;
Sprott, David E.
;
Spangenberg, Eric R.
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 90-100
Persistent link: https://www.econbiz.de/10011808544
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