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~person:"Lobschat, Lara"
~person:"Maduretno, Raden Bernard Eka Hutomo Putra"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Brand image
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Konsumentenverhalten
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Markenimage
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Partial least squares
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Partielle kleinste Quadrate
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Lobschat, Lara
Maduretno, Raden Bernard Eka Hutomo Putra
Huber, Frank
3
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3
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2
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Eberl, Markus
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Gadjah Mada international journal of business
1
Long range planning : LRP ; international journal of strategic management
1
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ECONIS (ZBW)
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Exploring the effects of coffee shop brand experience on loyalty : the roles of brand love and brand trust
Maduretno, Raden Bernard Eka Hutomo Putra
;
Junaedi, …
- In:
Gadjah Mada international journal of business
24
(
2022
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10014302584
Saved in:
2
Why social currency becomes a key driver of a firm's brand equity : insights from the automotive industry
Lobschat, Lara
;
Zinnbauer, Markus A.
;
Pallas, Florian
; …
- In:
Long range planning : LRP ; international journal of …
46
(
2013
)
1/2
,
pp. 125-148
Persistent link: https://www.econbiz.de/10009735691
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