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~person:"Lockshin, Larry"
~person:"Souren, Rainer"
~subject:"Markenimage"
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Packaging
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Lockshin, Larry
Souren, Rainer
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The journal of consumer marketing
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The journal of product & brand management
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ECONIS (ZBW)
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When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
2
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
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