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~person:"Loeber, Marcus"
~person:"Scott, Shawn P."
~subject:"Emotion"
~subject:"Germany"
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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The journal of product & brand management
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ECONIS (ZBW)
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Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
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2
Akustische Marke oder Hörmarke? : rechtliche Einordnung und Vergütungsmodelle
Loeber, Marcus
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 199-211)
.
2007
Persistent link: https://www.econbiz.de/10003731677
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