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~person:"Lohrisch, Nicole"
~type_genre:"Aufsatz im Buch"
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
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Vom Markenaudit zum QuickCheck : holistische Tools zur Evaluation von Marken im Kulturbetrieb
Baumgarth, Carsten
;
Kaluza, Marina
;
Lohrisch, Nicole
-
2014
Persistent link: https://www.econbiz.de/10010478329
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Storytelling stärkt Kulturbrands : Grundlagen und Best-Practice-Beispiel Konzerthaus Berlin
Lohrisch, Nicole
;
Baumgarth, Carsten
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2014
Persistent link: https://www.econbiz.de/10010478343
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