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~person:"Loureiro, Sandra Maria Correia"
~person:"Rahman, Zillur"
~subject:"Beziehungsmarketing"
~type:"article"
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Beziehungsmarketing
Brand management
56
Markenführung
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38
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Loureiro, Sandra Maria Correia
Rahman, Zillur
Hollebeek, Linda D.
13
Khan, Imran
12
Japutra, Arnold
11
Kumar, Vikas
11
Veloutsou, Cleopatra
11
Fetscherin, Marc
10
Han, Heesup
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Rather, Raouf Ahmad
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Sarkar, Abhigyan
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Šerić, Maja
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Gil Saura, Irene
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Kaufmann, Hans Rüdiger
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Ko, Eunju
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Kunkel, Thilo
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Sarkar, Juhi Gahlot
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Vrontis, Demetris
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Augusto, Mário Gomes
7
Back, Ki-Joon
7
Casidy, Riza
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Ekinci, Yuksel
7
Fatma, Mobin
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Iglesias, Oriol
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Kaushik, Arun Kumar
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Leckie, Civilai
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Hyun, Sunghyup Sean
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Johnson, Lester W.
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Karjaluoto, Heikki
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Kim, Jinkyung Jenny
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Lee, Seonjeong
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Prentice, Catherine
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Roy, Sanjit
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So, Kevin Kam Fung
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Sreejesh, S.
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Bilro, Ricardo Godinho
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Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
4
The journal of brand management : an international journal
3
International journal of hospitality management
2
The journal of product & brand management
2
Cogent business & management
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E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing
1
International journal of business and globalisation : IJBG
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International journal of business performance management
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International journal of retail & distribution management
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Journal of hospitality marketing & management
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Management decision : MD
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Qualitative market research : an international journal
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World review of entrepreneurship, management and sustainable development
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
5
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
6
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
7
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
8
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
9
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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