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~person:"Loureiro, Sandra Maria Correia"
~person:"Shamim, Amjad"
~subject:"Relationship marketing"
~subject:"Service-dominant logic"
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Relationship marketing
Service-dominant logic
Customer integration
13
Kundenintegration
13
Beziehungsmarketing
9
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
6
Markenführung
6
Betriebliche Wertschöpfung
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Brand image
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Markenimage
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Value creation
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Customer value
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Kundenwert
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Value co-creation
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Brand
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Customer engagement
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Customer satisfaction
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Kundenzufriedenheit
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Markenartikel
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Retail trade
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Service-Dominant Logic
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Social Web
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Customer attitude
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user-generated content
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Loureiro, Sandra Maria Correia
Shamim, Amjad
Hollebeek, Linda D.
25
Brodie, Roderick J.
12
Conduit, Jodie
11
Reichwald, Ralf
11
Piller, Frank T.
10
Edvardsson, Bo
9
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Büttgen, Marion
7
Hajli, Nick
7
Hughes, Tim
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Vargo, Stephen L.
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Plewa, Carolin
6
Roy, Sanjit
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Tronvoll, Bård
6
Carlson, Jamie
5
Chen, Tom
5
Gligor, David
5
Helkkula, Anu
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Khan, Imran
5
Kleinaltenkamp, Michael
5
Le Nguyen Hau
5
Leckie, Civilai
5
Morgan, Todd
5
Prentice, Catherine
5
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Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
International journal of retail & distribution management
1
Journal of Islamic marketing
1
Journal of hospitality marketing & management
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
1
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1
Videogames-as-a-service : how does in-game value co-creation enhance premium gaming co-creation experience for players?
Ali Hussain
;
Muhammad Farrukh Abid
;
Shamim, Amjad
;
Ding …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235373
Saved in:
2
Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters
Shamim, Amjad
;
Ahn, Jiseon
;
Khan, Imran
;
Shah, Mahmood
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 178-201
Persistent link: https://www.econbiz.de/10014292095
Saved in:
3
Co-creative service design for online businesses in post-COVID-19
Shamim, Amjad
;
Siddique, Junaid
;
Noor, Uzma
;
Hassan, Rohail
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10013536375
Saved in:
4
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
6
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
7
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
8
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
9
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
10
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
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