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~person:"Loureiro, Sandra Maria Correia"
~person:"Weaven, Scott"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
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Marketingmanagement
Relationship marketing
Social Web
27
Social web
27
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22
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22
Internet marketing
21
Online-Marketing
21
Beziehungsmarketing
20
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14
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Loureiro, Sandra Maria Correia
Weaven, Scott
Bauer, Hans H.
20
Harrigan, Paul
19
Karjaluoto, Heikki
17
Wirtz, Bernd W.
17
Ozuem, Wilson
16
Quach, Sara
15
Thaichon, Park
14
Agnihotri, Raj
13
Piller, Frank T.
13
Carlson, Jamie
12
Chaffey, Dave
12
Kumar, Vikas
12
Verhoef, Peter C.
12
Bruhn, Manfred
11
Dwivedi, Yogesh Kumar
11
Haenlein, Michael
11
Hollebeek, Linda D.
11
Ruyter, Ko de
11
Skiera, Bernd
11
Hajli, Nick
10
Ko, Eunju
10
Ratten, Vanessa
10
Smith, Alan D.
10
Vrontis, Demetris
10
Ahuja, Vandana
9
Bang, Nguyen
9
Camilleri, Mark Anthony
9
Itani, Omar S.
9
Kamboj, Shampy
9
Kotler, Philip
9
Pauwels, Koen
9
Plangger, Kirk
9
Rahman, Zillur
9
Schumann, Jan Hendrik
9
Smith, Katherine Taken
9
Wiedmann, Klaus-Peter
9
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8
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8
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Journal of promotion management : innovations in planning and applied research
4
Journal of business research : JBR
2
Transforming relationship marketing : strategies and business models in the digital age
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of international marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing Intelligence and Planning Ser.
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
22
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1
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
Saved in:
4
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
5
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
6
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
7
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
8
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
9
A dynamic framework for managing customer engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 567-577
Persistent link: https://www.econbiz.de/10012417378
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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