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~person:"Loureiro, Sandra Maria Correia"
~subject:"Beziehungsmarketing"
~subject:"Co-creation"
~subject:"Germany"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Co-creation
Germany
Konsumentenverhalten
Customer integration
7
Kundenintegration
7
Brand image
5
Brand management
5
Consumer behaviour
5
Markenführung
5
Markenimage
5
Relationship marketing
5
Brand
3
Markenartikel
3
Social Web
3
Social web
3
Customer engagement
2
Emotion
2
Stakeholder
2
user-generated content
2
Behavioral branding
1
Bibliometrics
1
Bibliometrie
1
Brand authenticity
1
Brand co-creation
1
Brand communities
1
Brand love
1
Brand loyalty
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Cyprus
1
Deregulation
1
Deregulierung
1
Fashion
1
Innovation
1
Innovation management
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Innovationsmanagement
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Internet marketing
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Kundenzufriedenheit
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Luxury fashion brand
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Loureiro, Sandra Maria Correia
Hollebeek, Linda D.
26
Brodie, Roderick J.
12
Conduit, Jodie
12
Piller, Frank T.
12
Füller, Johann
11
Herstatt, Cornelius
11
Reichwald, Ralf
11
Bruhn, Manfred
9
Büttgen, Marion
9
Kumar, V.
9
Rahman, Zillur
9
Hippel, Eric von
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Edvardsson, Bo
7
Hajli, Nick
7
Harrigan, Paul
7
Ind, Nicholas
7
Rather, Raouf Ahmad
7
Schreier, Martin
7
Bretschneider, Ulrich
6
Busser, James A.
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kamboj, Shampy
6
Kaufmann, Hans Rüdiger
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Walcher, Dominik
6
Calder, Bobby J.
5
Carlson, Jamie
5
Fuchs, Christoph
5
Gligor, David
5
Hadwich, Karsten
5
Iglesias, Oriol
5
Ihl, Christoph
5
Itani, Omar S.
5
Khan, Imran
5
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Journal of promotion management : innovations in planning and applied research
2
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
2
Stakeholder engagement in co-creation processes for innovation : a systematic literature review and case study
Loureiro, Sandra Maria Correia
;
Romero, Jaime
;
Bilro, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 388-409
Persistent link: https://www.econbiz.de/10012417002
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
5
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
6
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
7
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
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