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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Viral marketing"
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Search: "Customer relationship management"
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Subject
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Brand
Customer satisfaction
Viral marketing
Beziehungsmarketing
29
Relationship marketing
29
Brand management
23
Consumer behaviour
23
Konsumentenverhalten
23
Markenführung
23
Brand image
16
Markenimage
16
Kundenzufriedenheit
11
Social Web
11
Social web
11
Markenartikel
10
Customer engagement
7
Internet marketing
7
Online-Marketing
7
Dienstleistungsqualität
6
Service quality
6
Customer integration
5
Kundenintegration
5
Virales Marketing
4
Airline
3
Brand loyalty
3
Confidence
3
Emotion
3
Fluggesellschaft
3
Markentreue
3
Vertrauen
3
social media
3
Australia
2
Australien
2
Brand authenticity
2
Customer loyalty
2
E-commerce
2
Electronic Commerce
2
Fashion
2
Instagram
2
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2
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Undetermined
17
Free
1
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Article
20
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1
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Article in journal
21
Aufsatz in Zeitschrift
21
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
21
Author
All
Loureiro, Sandra Maria Correia
Han, Heesup
36
Mattila, Anna S.
23
Homburg, Christian
22
Prentice, Catherine
21
Svensson, Göran
19
Mittal, Vikas
18
Hyun, Sunghyup Sean
16
Gil Saura, Irene
15
Huber, Frank
15
Usman, Osly
15
Aksoy, Lerzan
14
Bilgihan, Anil
14
Bruhn, Manfred
14
Gustafsson, Anders
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Verhoef, Peter C.
13
Wong, IpKin Anthony
13
Bang, Nguyen
12
Japutra, Arnold
12
Khan, Imran
12
Kim, Wansoo
12
King, Ceridwyn
12
Klaus, Philipp
12
Kumar, V.
12
Quach, Sara
12
So, Kevin Kam Fung
12
Sreejesh, S.
12
Stock-Homburg, Ruth
12
Ahn, Jiseon
11
Balaji, M. S.
11
Blut, Markus
11
Evanschitzky, Heiner
11
Hollebeek, Linda D.
11
Keiningham, Timothy
11
Rahman, Zillur
11
Töpfer, Armin
11
Wieseke, Jan
11
Back, Ki-Joon
10
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Published in...
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Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
4
International journal of hospitality management
2
Cogent business & management
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
21
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1
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
2
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
5
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
7
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
8
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
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