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~person:"Loureiro, Sandra Maria Correia"
~subject:"Consumer behaviour"
~subject:"Internet"
~subject:"Soziales Netzwerk"
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Consumer behaviour
Internet
Soziales Netzwerk
Internet marketing
14
Online-Marketing
14
Social Web
13
Social web
13
Brand management
9
Markenführung
9
Konsumentenverhalten
8
Beziehungsmarketing
7
Relationship marketing
7
Viral marketing
6
Virales Marketing
6
Brand image
5
Markenimage
5
Instagram
4
Customer satisfaction
3
Kundenzufriedenheit
3
Online retailing
3
Online-Handel
3
social media
3
Customer engagement
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Facebook
2
Fashion
2
Mode
2
Public relations
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Social network
2
electronic word-of-mouth
2
Öffentlichkeitsarbeit
2
Advertising effects
1
Brand
1
Brand advocacy
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Brand loyalty
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Brasilien
1
Brazil
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English
9
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Loureiro, Sandra Maria Correia
Dwivedi, Yogesh Kumar
15
Ghose, Anindya
13
Filieri, Raffaele
12
Law, Chun Hung Roberts
12
Ko, Eunju
11
Ahuja, Vandana
10
Pauwels, Koen
10
Rita, Paulo
10
Sabatini, Fabio
10
Urban, Glen L.
10
Wilbur, Kenneth C.
10
Akram, Umair
9
Jerath, Kinshuk
9
Pavlou, Paul A.
9
Tucker, Catherine
9
Usman, Osly
9
Wu, Luorong
9
Bigné Alcañiz, J. Enrique
8
Grewal, Dhruv
8
Hauser, John R.
8
Hollebeek, Linda D.
8
Kannan, P. K.
8
Labrecque, Lauren I.
8
Lambrecht, Anja
8
Liberali, Guilherme
8
Okumus, Fevzi
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Bellman, Steven
7
Bilgihan, Anil
7
Chen, Jianqing
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Goldfarb, Avi
7
Kumar, Vikas
7
Loginova, Oksana
7
Michaelidou, Nina
7
Ozuem, Wilson
7
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Journal of promotion management : innovations in planning and applied research
3
E-business : state of the art of ICT based challenges and solutions
1
International journal of internet marketing and advertising : IJIMA
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
9
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
3
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
7
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
8
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
9
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
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