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~person:"Loureiro, Sandra Maria Correia"
~subject:"Customer satisfaction"
~subject:"Fluggesellschaft"
~subject:"Online-Marketing"
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Customer satisfaction
Fluggesellschaft
Online-Marketing
Beziehungsmarketing
29
Relationship marketing
29
Brand management
23
Consumer behaviour
23
Konsumentenverhalten
23
Markenführung
23
Brand image
16
Markenimage
16
Kundenzufriedenheit
11
Social Web
11
Social web
11
Brand
10
Markenartikel
10
Customer engagement
7
Internet marketing
7
Dienstleistungsqualität
6
Service quality
6
Customer integration
5
Kundenintegration
5
Viral marketing
4
Virales Marketing
4
Airline
3
Brand loyalty
3
Confidence
3
Emotion
3
Markentreue
3
Vertrauen
3
social media
3
Australia
2
Australien
2
Brand authenticity
2
Customer loyalty
2
E-commerce
2
Electronic Commerce
2
Fashion
2
Instagram
2
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2
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12
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1
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16
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15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
1
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1
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English
16
Author
All
Loureiro, Sandra Maria Correia
Han, Heesup
35
Homburg, Christian
22
Mattila, Anna S.
20
Prentice, Catherine
19
Svensson, Göran
19
Hollebeek, Linda D.
18
Gil Saura, Irene
16
Bilgihan, Anil
15
Klaus, Philipp
15
Usman, Osly
15
Aksoy, Lerzan
14
Mittal, Vikas
14
Quach, Sara
14
Rather, Raouf Ahmad
14
Thaichon, Park
14
Balaji, M. S.
13
Gustafsson, Anders
13
Hyun, Sunghyup Sean
13
Kim, Wansoo
13
Wong, IpKin Anthony
13
Rahman, Zillur
12
So, Kevin Kam Fung
12
Stock-Homburg, Ruth
12
Verhoef, Peter C.
12
Bruhn, Manfred
11
Evanschitzky, Heiner
11
Harrigan, Paul
11
Keiningham, Timothy
11
Khan, Imran
11
Töpfer, Armin
11
Wieseke, Jan
11
Bang, Nguyen
10
Barnes, Donald C.
10
Blut, Markus
10
Casidy, Riza
10
Chahal, Hardeep
10
Grégoire, Yany
10
Izogo, Ernest Emeka
10
McColl-Kennedy, Janet R.
10
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Journal of promotion management : innovations in planning and applied research
3
International journal of hospitality management
2
Journal of retailing and consumer services
2
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
16
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
3
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
4
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
5
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
6
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
9
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
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