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~person:"Loureiro, Sandra Maria Correia"
~subject:"Einzelhandel"
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Einzelhandel
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Loureiro, Sandra Maria Correia
Pantano, Eleonora
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International journal of consumer studies
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ECONIS (ZBW)
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How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
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2
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
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