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~person:"Loureiro, Sandra Maria Correia"
~subject:"Electronic Commerce"
~subject:"Innovationsmanagement"
~subject:"Social web"
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Electronic Commerce
Innovationsmanagement
Social web
Beziehungsmarketing
28
Relationship marketing
28
Brand management
22
Consumer behaviour
22
Konsumentenverhalten
22
Markenführung
22
Brand image
15
Markenimage
15
Customer satisfaction
11
Kundenzufriedenheit
11
Brand
10
Markenartikel
10
Social Web
10
Customer engagement
7
Internet marketing
7
Online-Marketing
7
Dienstleistungsqualität
6
Service quality
6
Customer integration
5
Kundenintegration
5
Viral marketing
4
Virales Marketing
4
Airline
3
Brand loyalty
3
Confidence
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Emotion
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Fluggesellschaft
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Markentreue
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Vertrauen
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social media
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Loureiro, Sandra Maria Correia
Piller, Frank T.
21
Reichwald, Ralf
18
Harrigan, Paul
15
Wirtz, Bernd W.
13
Agnihotri, Raj
11
Hollebeek, Linda D.
9
Itani, Omar S.
9
Thaichon, Park
9
Wrigley, Cara
9
Ahuja, Vandana
8
Alt, Rainer
8
Rahman, Zillur
8
Schumann, Jan Hendrik
8
Straker, Karla
8
Vrontis, Demetris
8
Hajli, Nick
7
Herstatt, Cornelius
7
Huber, Frank
7
Kumar, Vikas
7
Leimstoll, Uwe
7
Meyer, Anton
7
Möhlenbruch, Dirk
7
Ozuem, Wilson
7
Ratten, Vanessa
7
Rita, Paulo
7
Ruyter, Ko de
7
Smith, Alan D.
7
Stormer, Henrik
7
Alavi, Shirin
6
Bauer, Hans H.
6
Bruhn, Manfred
6
Carlson, Jamie
6
Chaffey, Dave
6
Dholakia, Utpal M.
6
Dwivedi, Yogesh Kumar
6
Herrmann, Andreas
6
Hudetz, Kai
6
Kamboj, Shampy
6
Khosrowpour, Mehdi
6
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Journal of promotion management : innovations in planning and applied research
4
International journal of business performance management
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
6
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
7
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
8
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
9
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
10
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
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