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~person:"Loureiro, Sandra Maria Correia"
~subject:"Electronic Commerce"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
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Electronic Commerce
Marketingmanagement
Relationship marketing
Social Web
22
Social web
22
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
14
Internet marketing
14
Markenführung
14
Online-Marketing
14
Beziehungsmarketing
11
Brand image
10
Markenimage
10
Viral marketing
8
Virales Marketing
8
Emotion
6
Customer satisfaction
5
Kundenzufriedenheit
5
Brand
4
Instagram
4
Markenartikel
4
Online retailing
4
Online-Handel
4
Virtual reality
4
Virtuelle Realität
4
social media
4
Customer integration
3
Einzelhandel
3
Fashion
3
Kundenintegration
3
Mode
3
Public relations
3
Retail trade
3
Öffentlichkeitsarbeit
3
Artificial intelligence
2
Brand loyalty
2
Computerspiel
2
Consumer engagement
2
Customer engagement
2
E-commerce
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12
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12
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1
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1
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English
13
Author
All
Loureiro, Sandra Maria Correia
Kollmann, Tobias
88
Heinemann, Gerrit
69
Wirtz, Bernd W.
60
Alt, Rainer
51
Bauer, Hans H.
47
Fritz, Wolfgang
43
Hudetz, Kai
34
Ockenfels, Axel
34
Peitz, Martin
33
Martens, Bertin
27
Pavlou, Paul A.
27
Albers, Sönke
26
Dwivedi, Yogesh Kumar
26
Khosrowpour, Mehdi
26
Lee, In
26
Picot, Arnold
26
Chaffey, Dave
25
Ketter, Wolfgang
25
Collins, John
24
Skiera, Bernd
24
Brynjolfsson, Erik
23
Ghose, Anindya
23
Shaw, Michael J.
23
Baal, Sebastian van
22
Smith, Alan D.
22
Weinhardt, Christof
22
Wiedmann, Klaus-Peter
22
Lammenett, Erwin
21
Rabinovich, Elliot
21
Whinston, Andrew B.
21
Nijkamp, Peter
20
Schubert, Petra
20
Spann, Martin
20
Usman, Osly
20
Benbasat, Izak
19
Harrigan, Paul
19
Karjaluoto, Heikki
19
Kreutzer, Ralf T.
19
Kumar, Vikas
19
Meier, Andreas
19
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Published in...
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Journal of promotion management : innovations in planning and applied research
4
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
13
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
3
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
4
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
5
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
9
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
10
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
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