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~person:"Loureiro, Sandra Maria Correia"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Konsumentenverhalten
Online-Marketing
Internet marketing
14
Social Web
13
Social web
13
Brand management
9
Markenführung
9
Consumer behaviour
8
Beziehungsmarketing
7
Relationship marketing
7
Viral marketing
6
Virales Marketing
6
Brand image
5
Markenimage
5
Instagram
4
Customer satisfaction
3
Kundenzufriedenheit
3
Online retailing
3
Online-Handel
3
social media
3
Customer engagement
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Facebook
2
Fashion
2
Mode
2
Public relations
2
Social network
2
Soziales Netzwerk
2
electronic word-of-mouth
2
Öffentlichkeitsarbeit
2
Advertising effects
1
Brand
1
Brand advocacy
1
Brand loyalty
1
Brasilien
1
Brazil
1
Celebrity endorsement
1
Celebrity-Werbung
1
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11
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1
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Article
13
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1
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Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
1
Aufsatzsammlung
1
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1
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English
14
Author
All
Loureiro, Sandra Maria Correia
Kreutzer, Ralf T.
45
Goldfarb, Avi
30
Tucker, Catherine
29
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Fritz, Wolfgang
22
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Schwarz, Torsten
19
Chaffey, Dave
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Okazaki, Shintaro
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Harrigan, Paul
15
Stephen, Andrew T.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Choi, Yung Kyun
14
Ko, Eunju
14
Kumar, Subodha
14
Olbrich, Rainer
14
Qiu, Liangfei
14
Scott, David Meerman
14
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Published in...
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Journal of promotion management : innovations in planning and applied research
4
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
E-business : state of the art of ICT based challenges and solutions
1
International journal of consumer studies
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
14
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11
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
12
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
13
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
14
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
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