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~person:"Loureiro, Sandra Maria Correia"
~subject:"Konsumentenverhalten"
~type_genre:"Sammelwerk"
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Konsumentenverhalten
Beziehungsmarketing
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Brand
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Brand management
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Consumer behaviour
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Markenartikel
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Markenführung
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Sammelwerk
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Loureiro, Sandra Maria Correia
Bauer, Hans H.
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Promoting brand relationships
Loureiro, Sandra Maria Correia
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2019
Persistent link: https://www.econbiz.de/10012179149
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